Audience Research

Audience research

In terms of understanding what our peers would like to see in a Thriller we conducted a very short interview. Here is a very short video of a select few of these interviews. I have also carried out a questionnaire, I will put up the findings in a table to make it clearer. The recorded interviews show that in actual fact every one has a different opinion of film in terms of my age group. The interviews were interesting to understand different peoples opinion. We can see that the title is not important to everyone as well as camera angles and so on. Really they did not inform us of what to include of our Thriller opening but more so that everyone's taste in film is different and that some people notice things such as camera shots more than others.

Questionnaire

This is the questionnaire I designed for my family and peers. I asked 5 of each age group (16-18, 19-30, 31+) Of different genders.

Media questionnaire

Before creating a Thriller opening for my media coursework AS level it would be helpful to receive feedback on what audience preferences. This questionnaire is optional however I would be very grateful for any feedback, many thanks.

Name (optional): ______________

Gender:______________________

Age:_________________________

1.       Do you like to meet all of the characters within the opening scenes of a movie?

 Yes/No/Other

2.       Do you enjoy the use of enigma codes? (aspects that make you question what is going on)

Yes/No/Other

3.       Do you feel that a variety of camera shots makes a difference to a scene?

Yes/No/Other

4.       Do you feel the first 5 minutes of a film is crucial in making the decision as to whether to continue watching or not?

Yes/No/Other

5.       Which way do you hear of new films? (Can circle more than one)

TV advert/Social websites/Internet adverts/Word of mouth/Other

6.       Would you watch a low budget film?

Yes/No/Other

7.       Do you feel that a soundtrack adds to your emotional response to a film?

Yes/No/Other

8.       Do you feel that a title effects whether or not you will watch a film?

Yes/No/Other

9.       Do you enjoy the use of cliffhangers?

Yes/No/Other

10.   Do you like the use of voice overs?

Yes/No/Other

11.   What kind of Thrillers do you enjoy?

Conspiracy/Horror/Psychological/Crime/Other

 Findings:

Question 1 Do you like to meet all characters in beginning?	Yes	No	Other
Age 16-18	llll	l
Age 19-30	ll	ll	l
Age 31+	lll		ll

 This shows that most groups like to meet the characters near the beginning no matter what age.

Question 2 Do you enjoy use of enigma codes?	Yes	No	Other
Age 16-18	llll	l
Age 19-30	lllll
Age 31+	lll	ll

 This shows again that most age groups like the use of enigma codes.

Question 3 Do you feel a variety of Camera angles make a difference?	Yes	No	Other
Age 16-18	l	ll	ll
Age 19-30	ll	lll
Age 31+	lll		ll

 These findings vary and suggest that maybe the older the more likely camera angles are to be noticed.

Question 4 Is the beginning of the movie important as to whether you will continue watching?	Yes	No	Other
Age 16-18	lllll
Age 19-30	lllll
Age 31+	lll		ll

 This shows that no matter what age the opening is vital in effecting choice to continue watching.

Question 5 Which way do you hear of movies?	TV adverts	Social Networks	Word of mouth	Internet ads	Other
Age 16-18	ll	llll	llll	lll	l
Age 19-30	lll	lll	ll	l
Age 31+	llll	l	ll		ll

 This table also varies. We can see that targeting younger teens the social world is highly important, the elder the less likely the internet is recognised but more so TV ads.

Question 6 Would you watch a low budget movie?	Yes	No	Other
Age 16-18	ll	ll	l
Age 19-30	lll		ll
Age 31+	ll	l	ll

 This table has little conclusions based upon age.

Question 7 Effects of a soundtrack	Yes	No	Other
Age 16-18	ll	lll
Age 19-30	lll	ll
Age 31+	llll		l

 This shows that the soundtrack is important to any age group.

Question 8 Effects of a title?	Yes	No	Other
Age 16-18	l	lll	l
Age 19-30	ll	lll
Age 31+	ll	ll	l

 This table shows that the title is not that important although I myself do see it as important.

Question 9 Cliffhangers?	Yes	No	Other
Age 16-18	lll	ll
Age 19-30	lllll
Age 31+	lll	ll

Cliffhangers are all round important. 

Question 10 Voice overs?	Yes	No	Other
Age 16-18		lll	ll
Age 19-30	l	llll
Age 31+	lll	ll

 Voice overs are clearly not that favoured.

Question 11 Favourite sub genre	Conspiracy	Psychological	Crime	Horror	Other
Age 16-18			lll	ll	l
Age 19-30	l	ll	ll
Age 30+	lll	l			l

 This table shows that favoured sub-genre differs amongst age groups and within age groups.

From these findings I can keep them in mind when creating my Thriller opening. Due to stereotypes I feel that our idea is best suited to teenagers and maybe males. We aim to create a thrilling and explosive movie. Our opening will be of a Terrorist attack so explosions and fights etc are to be expected later on in the movie.